Due to a the fact that two other people out of the not-near-twenty that we have in this class chose Domtar, I decided to change the Fortune 500 company that I sought to reconstruct. I realized that Chesapeake Energy is in dire need. They are a lead company in the natural gas industry (a close second to Exxon Mobil). The most active driller in the country, Chesapeake operates in 15 different states as an independent company (proving that independent companies are not necessarily small).
Chesapeake, regardless of its status and success, lacks what I consider to be a leading necessity in the design identity of a company: a decent logotype. I don't mind the type that was used for "Chesapeake" or even "ENERGY", but the image that is incorporated into the logotype is outdated and amateur. After doing a bit of further research I realized that the company's design identity is barely existent. Their website barely has a color-scheme.
I feel like Chesapeake Energy needs a little bit of design TLC. We'll see if I will be able to help them out...
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