Thursday, August 30, 2012

THE FORTUNE 500:

Domtar is the largest integrated marketer and manufacturer of uncoated freesheet paper in North America. They had revenues of $5.6 billion in 2011, yet their identity system seems lacking in design and sense of brand. http://www.domtar.com/index.asp

The company produces 4.3 million metric tons of hardwood, softwood and fluff pulp every year (I can't fathom that amount, but I do know that's a substantial amount). The products that come from these materials supply a wide and diverse group of customers.

From a design-perspective, I feel like the company needs to re-brand themselves. Their logo seems amateur and does not represent the company and what they have to offer well. The overall identity is not consistent and could be much more engaging for a customer.



No comments:

Post a Comment