STANDARDS & GUIDELINES:

Who we are: We are the second largest natural gas and oil producers in the United States.

What we do: We provide clean, all-American, affordable and abundant natural gas using innovative technological and geographical advancements.

Why it matters: We satisfy millions of customers on residential, commercial and industrial levels while improving the country through proper use of natural energy.

Identity change: We want Chesapeake to have a strong brand. Moving forward from an amateur, out-of-date identity that has been around since the company was formed in 1989, we want to create an identity system that works for the company.

The STANDARDS AND GUIDELINES for Chesapeake defines a vocabulary for the brand that informs every step of the brand experience through logo and advertising. It ensures proper management and control and maintains integrity of the brand so that the brand consistently evokes the desired response. The style-guide properly accommodates the demand of the audience and remains true to meeting the core emotional needs of the individual consumers.