Wednesday, December 12, 2012

IDENTITY APPLICATIONS:

Final Identity Applications:

Website:    www.chk.com
A special horizontal logo has been designed for web and mobile application purposes only, to better fit the context. Integrity of the logo is kept by keeping the logo elements proportionate. Primary colors, fonts, and consistent objective photography is used with a clean, simple layout to compliment the core values of the identity system.


Mobile App: Chesapeake Mobile. The horizontal logo is used here again in context. Similarly using the primary colors, fonts and objective photography, the mobile application shares the same clean, sophisticated and simple layout that Chesapeake's website has.


Calling Card: Professional business card. Simple, clean and incorporating all of the appropriate brand elements and colors, the business card represents the identity system well.


Stationary: Professional letterhead. Simple, clean and incorporating all of the appropriate brand elements and colors, the letterhead along with the business card represents the identity system well.



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