Thursday, September 6, 2012

FURTHER RESEARCH:

A bit more information:

As of Wednesday, Chesapeake Energy announced that it's on track to meet its asset sale goal for the year. They expect to have sold $13 billion to $14 billion in sales by the end of the year.




For a companion with numbers that high, design identity should not be in short supply. As you can see, the system is very bland and would be non-existent if it were not for the logotype. One of the only things that the company's brand/identity has going for it is it's simplicity. It is fairly clean, but still outdated.

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