MOOD BOARDS/IDENTITY CONCEPTS:

MOOD BOARD CONCEPT 1: Brand strategy, emphasizing the company's economical role as a clean, earth-friendly natural gas company, concentrating on a green-earthly palette.

MOOD BOARD CONCEPT 2: Brand strategy, giving the company a more industrial, contemporary feel, drawing from a more muted palette, giving the sense of efficiency and precision.

MOOD BOARD CONCEPT 3: Brand strategy, incorporating a more lively, color-based identity, drawing bold color from drilling environments to give life to its operation. To brand the company as fresh and innovative emphasizing itself as a leader in the industry.